Getting higher search engine ranking is the wish of every webmaster or a blogger. Almost every webmaster or website owner is looking for ways to get better results from his website. He wishes to improve his site’s standing and get better rankings in search engines. This quest for improved results, known as search engine ranking, can be satisfied by following a few basic procedures.
Before you even begin, you have to realize that you are competing against hundreds, and in some categories, thousands of websites offering similar products and services. In the case of affiliate marketing, many of the competing websites may even be identical! If you want to get the edge over these competitors and improve your search engine positioning you have to fine-tune your website and actively work to make it better.
1. Make a search engine friendly design
Your design may look good to your eyes, but it may also be the cause of your present difficulties and poor search engine positioning. How is that possible? Look at your web page using a text editor in WordPress or the HTML view of popular editors such as Dreamweaver and Front-page. On what line does your first line of copy begin? If your actual copy is pushed far down the page, it is more difficult for search engines to pick up the crucial information that would have helped you to improve your web page ranking.
2. Strategically place your keywords in your post/page
It is not possible to improve web page ranking if the readable copy on your web page does not contain the words you wish to be found by. Many people erroneously think that just putting your important keywords in Meta tags is enough. This is not true, some search engines hardly use the meta tags and look more to the copy on the page. Make sure that your important copy is in the first paragraph of text, in headlines (using headers such as H1, H2, H3), and in the active or clickable portions of link text on your page.
3. Increase the quality of inbound links
In fiercely competitive categories it will be difficult to improve web page ranking without obtaining a good number of links to your page from other websites. If you have a very good and valuable copy, other sites may link to you because you are a valuable resource. However, if you want to speed this process along you will have to actively request links from other websites, either by trading links or by getting your content (with a link back to your site) placed on other websites.
When it comes to links you should keep in mind one important principle: it is not the number of links that are important, but the quality. One good link from an authority site such as CNN or Wikipedia is worth more than dozens of links from other sites. To get these quality links, there is no short cut. You will have to earn it by having a site that provides a lot of useful information.
4. Use a site map and text link navigation on your pages
If you want to improve your search engine positioning for all the pages of your website then you have to be sure that these pages actually get indexed or included in the search engines. You can help this process along by making a site map, a web page that has text links to all the sub-pages of your site.
Another good practice is to include a text link navigation system on your web pages, even if you already have a graphics-based navigation bar elsewhere on these same pages. Remember, search engines follow text links more easily. A robot that lands on your main page or site map page will follow the text links and then visit and index your lower-level pages.
5. Keep up with Search Engine Developments
The challenge of improving your web page ranking and search engine positioning is dynamic. Search engines are not static. Most of the big search engines of yesterday have disappeared or are only minor players today. You should keep up with changes in the world of search engines by taking part in online forums or subscribing to newsletters which deal with topics such as search engine optimization, web ranking, and general webmaster related issues.
If you do not have the expertise or the time to tackle these matters by yourself then you should take advantage of skilled professionals who can help you to improve your site’s performance in search engines. Whether you rely on professionals or are able to do it yourself, these five tips can provide a good point of reference for starting the work.
6. Choose Less Popular Keywords
Don’t just use the most popular keyword phrases – the market is so competitive that you should be sure to include some special keywords relative to your website. This is especially true if you are just starting to market your site on the web.
7. Choose Related Links
Make sure that you don’t have a lot of irrelevant links on your site. The more closely the links on your site are related to your site, the better the chances of being ranked well in search engines.
8. Update Your Content
You need to periodically update the content of your website, even if it’s only a slight change. Search engine spiders give better rankings to sites that update content often.
9. Don’t Oversubmit
You need to consider the fact that many search engines don’t like automatic submissions or multiple submissions. Therefore, submit only once and don’t use a whole slew of submitting software.
10. Read Search Engine Relevant News.
Always be on a lookout for SEO news – staying up to date and using the latest techniques will help you stay one step ahead of your competitors.
When it comes to massive profitability, high search engine rankings can’t be beaten. Keep on top of the game and you will be happy you did.
Whether your site is profitable or not with PPC advertising, search engine rankings are an important factor to consider in improving profitability. The higher you are on a variety of search engines, the better off your profitability.